Kyndryl and VML partner to transform customer experience

Kyndryl and VML have entered a strategic partnership designed to help brands deliver more personalized and meaningful customer experiences by combining artificial intelligence, data and creative expertise. The collaboration brings together Kyndryl’s advisory, design and infrastructure services with VML’s customer experience and digital transformation capabilities.

The partnership aims to simplify the path from concept to large-scale execution by removing friction in experience transformation. By integrating technology modernization with creative strategy, the companies plan to support brands in orchestrating seamless customer journeys that are both data-driven and human-centered.

Ismail Amla, senior vice president, Kyndryl Consult: "Kyndryl brings decades of deep engineering expertise along with Kyndryl Bridge, its unique AI-powered open integration digital business performance platform, Kyndryl Vital co-creation services, and IT infrastructure and data management capabilities. Our partnership with VML is about removing the friction that often slows down experience transformation engagement, enabling businesses to orchestrate seamless customer journeys while modernizing the data and technology infrastructure behind them."

VML will contribute its expertise in experience transformation through VML Enterprise Solutions, using AI-driven insights and WPP Open, the company’s AI-powered operating system. The companies will also draw on their broader network of alliance partners to deliver measurable business value.

Jeff Geheb, global CEO, VML Enterprise Solutions: "Our vision for the future of experiential brand engagements is clear – building memorable customer experiences that are informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients. Together, VML and Kyndryl are breaking down silos, integrating talent and services and ultimately simplifying the path that our customers will take to move from idea to proof of concept and delivery at scale."

The partnership will focus on delivering solutions across sectors where customer experience transformation is accelerating. In financial services, the companies will explore AI use cases across Kyndryl’s Agentic AI Framework and WPP Open to improve data orchestration, enhance security and support regulatory compliance. In retail, they plan to help brands unify technology systems, strengthen data protection and leverage AI for personalized omnichannel experiences.

To address the challenge of moving from limited proofs of concept to enterprise-wide adoption, Kyndryl and VML will deploy cross-functional squads of designers, AI experts, developers and engineers. Their goal is to connect back-end enterprise systems with front-end experiences at scale, positioning brands to combine technical depth with creative engagement.

The companies describe this approach as a blend of human imagination and advanced technology that can unlock growth and create competitive advantage.

www.kyndryl.com

www.vml.com

Follow Marketing Report on LinkedIn