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The campaign is based on the idea that the right pair of jeans can transform how people feel, positioning Primark as an accessible choice for stylish, quality denim.

The three-year contract covers integrated communications across strategy, creative, social, PR and influencer activity.

The launch is designed to give brands an integrated solution for social and influencer marketing in the Australian market.

The partnership will support the evolution of CSC’s brand and strengthen its communication with members.

The agency will oversee CRM strategy across McDonald’s 264 restaurants in Saudi Arabia, aiming to strengthen personalised and technology-driven customer experiences in the Kingdom.

The agreement gives PRCA members access to GovConnex’s political intelligence platform and expertise to support policymaker engagement and risk management.

Scott joined WPP in 1999 as Director of Corporate Development and later became Chief Operating Officer for Europe before being appointed global Chief Operating Officer in 2018. In 2023, he joined the company’s Board.

Brand Finance’s research highlights Nike’s consistently high performance across brand strength metrics, particularly in price acceptance across key markets.

The collaboration marks the brand’s first major step in working with leading music voices to reimagine how whisky can be experienced through creativity, self-expression, and cultural moments.

Volkswagen has launched the next phase of its YourVolkswagen brand platform with a social-first campaign featuring real drivers and their personal connections to the marque.

The creative features families and couples navigating lighthearted “Snackerventions” on a retro-inspired set complete with couches, dramatic lighting, and a live studio audience.

Through the partnership, ABCS Insights will deliver full-funnel campaign validation and optimization covering brand impact, consideration, and sales lift.

The new members include five national media owners, two service providers, and one national media agency.

The program is part of Sony’s broader Road to Zero initiative, which aims to achieve a zero environmental footprint by 2050 across its product lifecycles and business operations.

AKQA has appointed Cyril Louis as Executive Creative Director for the Middle East and North Africa, reinforcing the agency’s ambition to strengthen its creative and strategic leadership in the region.

Mithubishi UFJ has appointed Morgan Stanley and Nomura Securities to find potential buyers for the media agency and creative international division.

As digital advertising scales across connected TV, video, and the open web, the industry faces intensifying scrutiny around fraud, brand safety, and content integrity.

Today, Generation Z lift their phones not to signal “We’re together,” but to instantly share the moment on social media and say, “Look, I’m here.”

Content users today are living in a multi-platform world, constantly accessing information, entertainment and communication.

The collaboration allows passengers to play together on the central infotainment screen while parked, or continue gaming on the front passenger display once the vehicle is in motion.

The series covers themes such as mindfulness, Ayurveda, breathwork and detox, framing them as everyday practices rather than fleeting wellness trends.