AKQA appoints Cyril Louis as Executive Creative Director for MENA

AKQA has appointed Cyril Louis as Executive Creative Director for the Middle East and North Africa, reinforcing the agency’s ambition to strengthen its creative and strategic leadership in the region.

With a background in both Mechatronics and Fine Art, Cyril Louis brings more than 20 years of international experience, having worked in Europe, Asia, the United States and the Middle East. He has led projects for major global brands and has been recognised in The Drum’s World Creative Rankings 2024 as one of the top Executive Creative Directors in APAC. Over his career, he has received more than 250 national and international awards.

Focus on creativity and cultural relevance

Cyril Louis: "This role brings together everything I care about: creative ambition, a culture of innovation, and the chance to build something meaningful in a region full of energy and potential. I’m excited about the opportunity to shape a new chapter for AKQA MENA, one where the work isn’t just world-class, but also deeply culturally resonant and globally relevant."

Jon Holloway, Managing Director, AKQA MENA: "At AKQA, our mission is to push the boundaries of what’s possible through creativity and innovation. Finding a leader who could bring that ambition to life with deep regional expertise was no small task. From the outset, Cyril stood out, a globally recognised creative whose rare blend of systems thinking and storytelling offers a powerful vision for our future."

Expanding creative capabilities in the region

The appointment underlines AKQA’s commitment to developing creative work that combines cultural insight with technological expertise. Cyril Louis’ experience covers storytelling, digital platforms, and product and service design, aiming to deliver work that connects both regionally and globally.

www.akqa.com

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