Farm Rich serves retro-inspired campaign for football season

Farm Rich has unveiled its advertising campaign Now We’re Cookin’, timed with the start of the college football season. Drawing inspiration from retro daytime talk shows, the campaign aims to put frozen snacks at the center of game day gatherings with humor and a bold visual style.

The creative features families and couples navigating lighthearted “Snackerventions” on a retro-inspired set complete with couches, dramatic lighting, and a live studio audience. The campaign includes 30-second and 15-second spots such as Farm Rich Fam and Half Truths, all ending with the message that Farm Rich belongs on the table.

College football activations and digital rollout

The campaign will run across SEC Network, SiriusXM SEC Radio, and digital platforms including Facebook, Instagram, and YouTube. Farm Rich will also activate at SEC rivalry games and the SEC Championship in Atlanta, engaging fans with giveaways, fresh snacks, and an air fryer toss challenge.

Kelly Rabinowitz, Director of Marketing for Farm Rich: "We wanted to bring a fresh look and a fun twist to game day snacking. Whether you're hosting a watch party or just craving something crispy and cheesy, Farm Rich is here to make sure your snack game is strong."

Distinctive brand identity

Breaking from traditional snack advertising, the campaign’s design features vibrant greens, warm lighting, and a nostalgic yet modern tone. The aesthetic choice is intended to differentiate Farm Rich from competitors often leaning on red packaging, while positioning the brand as both convenient and memorable.

www.farmrich.com

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