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Shelter launches campaign to expose UK housing crisis
Created by DUDE London with support from HSBC UK, the campaign Our House is not a Home reimagines Madness’ 1982 hit Our House.
Smartly partners with Spotify to expand cross-channel advertising
The collaboration combines Spotify’s engaged audience environment with Smartly’s AI-driven creative tools, campaign optimization, and cross-channel measurement capabilities.
Dékuple expands internationally as revenue climbs
Net revenue reached 88.3 million euros, up 5.8 percent, driven largely by strong performance in Digital Marketing and international expansion.
Scripps to sell WFTX to Sun Broadcasting for $40M
Sun Broadcasting is a privately held broadcaster with radio and television properties concentrated in the Fort Myers–Naples market.
Edelman names Kate Stanners as global creative lead
Her appointment highlights Edelman’s continued focus on strengthening creative leadership and building on its earned-first approach to brand storytelling.
Carlsberg opens IT Global Capability Centre in India
The centre positions India as a central hub for the brewer’s technology development and global operations support.
DEPT appointed digital agency for Lufthansa loyalty program
The agency will oversee digital services across user experience and interface design, agile delivery of new features, and continuous optimization of platforms including miles-and-more.com, the Miles & More app, and worldshop.eu.
Toyota expands NFL partnership with new campaign
The program combines fan engagement with grassroots support for youth football, extending from preseason fantasy drafts through Super Bowl LX.
Cboe launches global campaign to promote options trading
The campaign highlights how options can provide flexibility, risk management, and income opportunities, reflecting the exchange operator’s evolving brand and marketing strategy.
Romance meets versatility in Anthropologie’s fall 2025 campaign
Styled by Anthropologie’s head of styling, Kyla Flax, Mendes appears in romantic dresses paired with outerwear, structured pieces with bold patterns, and accessories that underline the brand’s approach to expressive dressing.
Empower and Ocean Media merge to form independent agency group
This merger partners two of the nation’s leading independent media agencies, amplifying their strengths to deliver unmatched media buying power, cutting-edge technology, and top-tier talent.
Dentsu to handle integrated mandate for Papa Johns India
The partnership will see Dentsu Creative Webchutney lead brand identity, creative strategy, and campaign development.
WPP Media wins rail accounts for Avanti and GWR
The account will be managed by Mindshare in the UK, which will design tailored media strategies drawing on its market knowledge.
Nielsen rolls out big data + panel as new standard for TV ratings
The company is now the first accredited national TV audience measurement provider to integrate this approach, which it describes as the most accurate system to date.
Volvo Trucks launches world-first stop/start engine to cut fuel use and emissions
The innovation is designed to lower fuel consumption and CO₂ emissions, aligning with the company’s wider decarbonisation strategy.
Britt Iversen joins adam&eveDDB to head strategy on key accounts
With more than twenty years' experience at some of the world's leading ad agencies, including a decade at Mother, Britt has worked on numerous award-winning campaigns for brands.
The real cheetah behind the Volkswagen ad
The project, developed by Ogilvy Cape Town, would become a global sensation, lauded not for slick special effects, but for its raw and powerful authenticity.
Marketing Report launches LinkedIn Groups in Vienna, Zurich and Düsseldorf
Marketing Report is expanding its international presence with the launch of LinkedIn Groups in Vienna, Zürich and Düsseldorf
New campaign highlights Samsung’s AI-powered future of home
Unlike smart homes, where users are asked to do a lot themselves, Samsung AI Home powered by SmartThings allows users to do less and spend more quality time.
VENGEAN appoints Annis Anakotta as Creative Director
Annis is known for standout international work for leading brands such as Coca-Cola, PepsiCo, Singapore Airlines, and Philips Domestic Appliances (now Versuni).
Sephora and Lady Gaga unite for global beauty-inclusion campaign
Created with Maison BETC Paris and BETC Fullsix, the campaign promotes inclusion, belonging and mental health through beauty.
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