Toyota expands NFL partnership with new campaign

Toyota North America has entered its third season as the official automotive partner of the NFL, unveiling its All In. All Season. campaign. The program combines fan engagement with grassroots support for youth football, extending from preseason fantasy drafts through Super Bowl LX.

As part of the campaign, Toyota is supporting nearly 250,000 young players through regional and national NFL FLAG initiatives. Fans will also have weekly opportunities to win prizes, including a Toyota Sequoia Capstone signed by San Francisco 49ers quarterback Brock Purdy.

Dedra DeLilli, vice president, marketing communications, Toyota: "NFL fans know the season is full of surprises — but they can count on us to bring excitement to them every week while investing in the future of football through supporting the next generation. From gifting a truck signed by Brock Purdy to the glow-in-the-dark showdown at Super Bowl LX to our commitment to NFL Flag, Toyota is showing up for fans all season and for seasons to come."

Brock Purdy headlines fan giveaways

Toyota Gameday Giveaways returns after a successful first year, with up to 1,500 fans expected to win prizes throughout the season. Viewers of Sunday Night Football and select NBC and Peacock broadcasts can participate by predicting game outcomes via Toyota.com/NFL. Winners will receive exclusive rewards, including Purdy’s personal Sequoia Capstone, complete with his signature and a photo with the vehicle.

Brock Purdy: "I've driven Toyota trucks my whole career, so seeing the brand's all-in commitment to fans is what I would expect, but handing over my go-to Sequoia keys to a prize winner is pretty wild when you think about it. I'll make sure to leave my mark for whoever wins it – literally, on the dashboard – and take a photo!"

Investing in youth football

Toyota continues to sponsor more than 300,000 NFL FLAG players nationwide and will host the Glow Up Classic during Super Bowl week in the Bay Area. The black-light flag football event will showcase youth athletes in glowing jerseys and gear. Following the game, Toyota will help refurbish a local field to leave a lasting community contribution.

Eli Manning: "At every level, football brings together teammates and communities. Even though it's America's number one sport, we still have more work to do to get more people playing this great game. Toyota's support of NFL Flag, the NFL Player of the Year program and the creation of the Glow Up Classic are allowing future superstars the chance to shine."

Season-long marketing and cultural moments

The campaign will also include advertising featuring Team Toyota athletes, including Brock Purdy, Eli Manning, Michael Pittman Jr., Kyle Hamilton, Puka Nacua, Jordan Love, and Christian Gonzalez. The anthem spot All In will premiere during the NFL Kickoff game on September 4 between Philadelphia and Dallas.

Dedra DeLilli: "Few things rally people together and strengthen communities quite like football. This season, we're all in on getting more kids on the field through NFL Flag, giving fans more ways to engage every week, and creating cultural moments that move as fast as the game itself."

www.toyota.com

www.nfl.com

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