DEPT appointed digital agency for Lufthansa loyalty program

DEPT has been named Digital Agency of Record for Miles & More, the loyalty program of the Lufthansa Group. The appointment extends DEPT’s existing relationship with the airline group, after being selected as Digital Agency of Record for Lufthansa Group in 2022.

The agency will oversee digital services across user experience and interface design, agile delivery of new features, and continuous optimization of platforms including miles-and-more.com, the Miles & More app, and worldshop.eu.

Christoph Klee, Head of Digital Touchpoints Marketing, Miles & More GmbH: "With DEPT, we’ve found a partner that not only brings deep digital expertise, but also shares our values around sustainability, agility, and innovation. Together, we aim to create seamless, inspiring experiences for our global community of 36 million members."

Tim Schröder, Partner and VP of Clients, DEPT: "Miles & More is more than a loyalty program—it’s an experience brand with a bold vision for the future. We’re excited to help them accelerate innovation and unlock new value for their 36 million members."

The appointment follows a strong first half of the year for DEPT, during which it added clients including PepsiCo, EPI/WERO, Vegetarian Butcher and Salamander.

With this expanded mandate, DEPT continues to deepen its role within the Lufthansa Group’s digital transformation efforts, focusing on creating connected experiences for a global customer base.

www.deptagency.com

www.miles-and-more.com

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