Romance meets versatility in Anthropologie’s fall 2025 campaign

Lifestyle brand Anthropologie has unveiled its Fall 2025 campaign, Anthro, Always, featuring actress Camila Mendes. Shot in London by photographer Dan Martensen, the campaign highlights the multiple roles women embody while showcasing the brand’s fall collection.

Jisoo Kang, chief creative officer, Anthropologie: "Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth, and wit to every moment. We chose Camila for that very reason, because she embodies the effortless joy and confidence that perfectly aligns with our brand's spirit."

A focus on personal style

Styled by Anthropologie’s head of styling, Kyla Flax, Mendes appears in romantic dresses paired with outerwear, structured pieces with bold patterns, and accessories that underline the brand’s approach to expressive dressing.

Camila Mendes: "Partnering with Anthropologie felt like such a natural fit for where I am in my life and style right now. I've been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit. I've loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative—they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life."

Collection blends versatility and trend focus

The Fall 2025 collection features faux fur coats, tailored separates, tweeds, plaids, and new silhouettes designed to reflect the season’s versatility.

Holly Thrasher, chief merchandising officer, Anthropologie Women: "For Fall, our priority was delivering a beautiful, trend-forward assortment that features a variety of price points and diverse range of styles that will appeal to our broad customer base. This collection allows our customer to play with cozy tweeds, experiment with mixing plaids, and embrace new silhouettes that work wherever life takes them."

Campaign rollout across digital and out-of-home

The campaign will run globally, with marketing activations across social channels, influencer collaborations, and out-of-home placements. Behind-the-scenes content will also be featured on YouTube.

Barbra Sainsurin, global chief marketing officer, Anthropologie: "For the Fall campaign, we're continuing to lean into what's working, prioritizing our social channels, collaborating with more influencer partners, and investing in narrative storytelling across IG, TikTok and YouTube to connect directly with our multigenerational customer as well as with Camila's dedicated following. We're always striving to engage with our community in new, meaningful ways and we hope that this campaign, along with our fall assortment, fuels them with inspiration and excitement to welcome the new season."

www.anthropologie.com

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