Dentsu to handle integrated mandate for Papa Johns India

Dentsu has been appointed as the integrated agency partner for Papa Johns in India after a multi-agency pitch. The appointment covers creative, media, and PR duties as the brand prepares to open its first restaurants in Bengaluru.

The partnership will see Dentsu Creative Webchutney lead brand identity, creative strategy, and campaign development. iProspect will oversee digital-first media planning and performance marketing, Posterscope will focus on out-of-home and experiential activations, and Dentsu Creative PR will manage earned media, influencer engagement, and reputation building.

Multi-agency model to drive growth

Tapan Vaidya, group CEO, PJP Investments Group, Master FranchiseeIndia: "We are excited to welcome dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza. We are confident this partnership will help us connect with customers and grow Papa Johns in India."

Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney: "We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident that this was more than a pizza launch - it was about bringing a global icon into a whole new cultural conversation. That is the kind of challenge we thrive on - fresh ideas, bold storytelling, and a topping of new narratives that will redefine the pizza category in India."

Papa Johns enters Indian market

Papa Johns is preparing to introduce its Better Ingredients. Better Pizza. positioning to Indian consumers, with Bengaluru as its entry point. The collaboration with dentsu aims to ensure a consistent brand presence across paid, owned, and earned channels as the company scales in the region.

www.papajohns.com

www.dentsu.com

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