Cboe launches global campaign to promote options trading

Cboe Global Markets has introduced a worldwide advertising campaign titled Life is Better With Options, designed to expand awareness of options trading among institutional and retail investors. The campaign highlights how options can provide flexibility, risk management, and income opportunities, reflecting the exchange operator’s evolving brand and marketing strategy.

Catherine Clay, global head of derivatives, Cboe: "Options trading has emerged as one of the most significant growth stories in global financial markets, as investors of all types increasingly turn to options to help hedge portfolio risks, enhance yield, and express their views on the market with precision. By expanding access to investor education, data, and tradable products – and now introducing a dedicated global marketing initiative – we are excited to further broaden awareness of the versatile ways options can enhance and diversify an investment portfolio."

Campaign rollout across global markets

The campaign debuted on U.S. national television and will expand to EMEA and APAC markets in the coming months. It will also appear across digital platforms, including financial news outlets and mainstream media sites. Using visual storytelling, the ads emphasize how both life and investing can feel incomplete without options.

Cboe has paired the initiative with a corporate brand campaign spotlighting its heritage as the pioneer of listed U.S. options trading, as well as innovations such as the Cboe Volatility Index (VIX) and S&P 500 Index (SPX) options.

Growth in options trading

U.S. options trading volumes have risen steadily since 2020, with more than 12.2 billion contracts traded in 2024 — a 63 percent increase over four years. To meet growing demand, Cboe has expanded educational offerings through The Options Institute, producing multilingual content and deepening collaborations with retail brokerages globally.

Megan Goett, chief marketing officer, Cboe: "Cboe created the world's first U.S. options exchange more than 50 years ago, and today we continue to explore new and creative ways to showcase the potential benefits of this time-tested asset class to a growing user base. Our new global ad campaign spans digital platforms, web, social and linear TV, helping us reach a wider audience around the world. At the same time, we are proud to reinforce Cboe's role as the innovator behind many notable industry-firsts that have become widely adopted and trusted by mainstream investors."

www.cboe.com

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