Smartly partners with Spotify to expand cross-channel advertising

Smartly has announced an integration with Spotify Ads Manager, enabling brands and agencies to manage Spotify audio and video campaigns directly within the Smartly platform alongside other digital channels.

The collaboration combines Spotify’s engaged audience environment with Smartly’s AI-driven creative tools, campaign optimization, and cross-channel measurement capabilities. Advertisers will be able to build Spotify-compatible audio, display, and video ads using generative AI, templates, or repurposed social assets, while benefiting from automated budget allocation and unified reporting.

Turning attention into measurable outcomes

Kristin MacGregor, Chief Commercial Officer, Smartly: "Advertising is at its best when creativity, media, and intelligence work in harmony to reach people in the moments that matter. Spotify commands consumer attention, and together we’re turning that attention into foresight, personalization, and outcomes. This partnership goes beyond efficiency, it unites two leaders to give marketers a predictive, unified view across channels and a clearer path to growth powered by creativity at scale."

Spotify offers incremental reach beyond social and television, with studies showing 22 percent more reach than social and 27 percent more than TV. Pairing audio and video formats can also lift purchase intent by 35 percent. With Smartly, advertisers will be able to optimize across channels in real time, converting reach into measurable business outcomes.

Spotify expands advertiser access

Per Sandell, VP, Product, Spotify: "As our ads business continues to evolve, I’m excited to share that we’re partnering with Smartly to expand access to Spotify Ads. Through Smartly’s AI-powered creative, automation, and measurement capabilities, advertisers will be able to plan, build, and optimize their Spotify campaigns entirely within Smartly’s workflow. This partnership is our latest move in our ongoing efforts to make it easier for advertisers to buy, create, measure, and drive results with Spotify Advertising."

The integration will soon be available to all Smartly customers.

www.smartly.io

www.spotify.com

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