It’s a 10 Haircare rides with Uber Ads to reach beauty shoppers

It’s a 10 Haircare has partnered with Uber Advertising to launch a campaign targeting beauty consumers traveling to Ulta Beauty and Sally Beauty stores. The initiative runs across ten major U.S. cities, including Los Angeles, Chicago, Miami, and New York, and uses Uber’s geo-targeting capabilities to deliver branded creative within the app.

The activation is expected to generate hundreds of thousands of targeted ride impressions. It highlights the brand’s Miracle Leave-In product while encouraging in-store engagement and reinforcing the company’s positioning around simple, effective haircare solutions.

Carolyn Aronson, Founder and CEO, It’s a 10 Haircare: "Partnering with Uber lets us meet our consumers inside the Uber app in an innovative and unexpected way, in real time. Reaching riders on their everyday journeys, especially as they head to major retailers like Ulta and Sally, brings that promise to life and lets us spotlight our hero Miracle Leave-In."

The campaign features static and video creative designed specifically for Uber’s in-app environment.

Jeff Aronson, President, It’s a 10 Haircare: "Riders will be greeted by a mix of crisp static imagery and high-resolution video built exclusively for this program. With data-driven targeting inside the Uber app, we turn ride time into brand time, moving customers from discovery to purchase, from ride to retail."

www.itsa10haircare.com

www.uber.com

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