Ocean Outdoor named DOOH media partner of England’s Red Roses

The Rugby Football Union (RFU) has appointed Ocean Outdoor as the Official Digital Out of Home (DOOH) Media Partner of the Red Roses. The partnership will showcase behind-the-scenes content, ticketing updates, player imagery, and match highlights across Ocean’s large-format DOOH network, which spans 18 UK cities.

The first phase of activity launches on 15 September during the Women’s Rugby World Cup 2025, with a campaign titled For The Girls. The creative celebrates the Red Roses’ position as the world’s top-ranked team and their influence as role models for women and girls.

Claudio Borges, Executive Director of Commercial and Marketing, RFU: "We are very excited to agree this partnership with Ocean Outdoor, the first of its kind for the RFU. The Red Roses are embarking on a hugely testing, but exciting campaign at the home Women’s Rugby World Cup 2025 this summer and with the support of Ocean we will be able to maximise the exposure and attention that they deserve. This partnership will provide a great boost in the national presence for the Red Roses thanks to Ocean and their high impact screens across the country."

Kevin Henry, Director of Partnerships, Ocean Outdoor: "It doesn’t get much bigger than a home Rugby World Cup, and we are looking forward to assisting the squad create a lasting legacy using our DOOH network to reach new audiences and new fans. We can’t wait to see the impact that the Red Roses can have on the country and are fully committed to help encourage a wave of national support."

In addition to its role with the Red Roses, Ocean Outdoor is World Rugby’s Official DOOH partner for the Women’s Rugby World Cup 2025. The company will broadcast more than 300 hours of tournament action and manage the official fan zone at Battersea Power Station in London, which opens on 13 September.

Ocean’s sports portfolio also includes partnerships with Team GB, ParalympicsGB, Special Olympics GB, Deaflympics, Premiership Rugby, and the Women’s Super League.

www.englandrugby.com

www.oceanoutdoor.com

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