Adams Outdoor Advertising acquires Scotty Outdoor

Adams Outdoor Advertising has strengthened its position in the Carolinas through the acquisition of 132 billboard faces, including three digital units, from Scotty Outdoor.

The purchase adds a diverse mix of strategically located inventory across North and South Carolina, expanding the company’s real estate portfolio and market reach.

The newly acquired sites stretch from Boone and areas west of Charlotte to Durham in North Carolina, with further coverage extending east toward Emerald Isle and Camp Lejeune. In South Carolina, the acquisition includes locations near Columbia.

Kevin Jones, CEO, Adams Outdoor Advertising: "Every acquisition we make is about creating more value — for our partners, our advertisers, and the communities we serve. The Scotty Outdoor portfolio strengthens our reach and reinforces our position as the leading outdoor media company in the Carolinas."

With this deal, Adams Outdoor Advertising enhances its footprint in both urban and regional markets. The company now holds extensive coverage in Charlotte, Winston-Salem, Goldsboro, Columbia, Florence, Charleston, and Beaufort. This follows the recent acquisition of the Sign Shoppe in Brunswick County, North Carolina, announced last week.

The addition of Scotty Outdoor’s assets further consolidates Adams Outdoor’s regional dominance, providing advertisers with broader access to audiences across key Carolinas corridors.

Adams Outdoor Advertising remains focused on delivering high-impact, strategically placed outdoor advertising that connects brands with consumers across both states. The company continues to invest in expanding and diversifying its portfolio to meet the growing demand for dynamic and data-driven out-of-home advertising.

www.adamsoutdoor.com

Follow Marketing Report on LinkedIn