Heineken renews UEFA Women’s League deal to 2030
Heineken has renewed its partnership with the UEFA Women’s Champions League until June 2030, reinforcing the brewer’s long-term commitment to women’s sport and its mission to promote real-world social connection.
The extended agreement highlights Heineken’s belief in the unique fan culture that defines women’s football — one built on inclusivity, respect, and shared enjoyment of the game. The partnership aims to continue fostering a spirit of togetherness both in stadiums and beyond.
Commitment to connection and inclusivity
Joanna Price, Chief Corporate Affairs Officer, Heineken: "At Heineken we have always been proud to support football and are delighted to extend that commitment today. Women’s football’s unique fan culture – where rival fans can sit alongside each other and connect through shared passion for the game – reflects the sense of true togetherness that drives our own business forward. Just as the games unite people on and off the pitch, we believe in creating connections that last."
Driving social connection through sport
For more than 160 years, Heineken has sought to brew and champion the joy of true togetherness. As one of the world’s most international brewers, the company views this value as essential in an increasingly fragmented world.
Heineken’s broader social mission includes promoting moderation through its low- and no-alcohol beverages, encouraging in-person socialising through its global campaigns, and supporting events that bring people together. The continued UEFA Women’s Champions League partnership will include activations that celebrate diversity, unite fans, and create meaningful moments around shared passion for football.
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