IPG Mediabrands secures H&M media account in six East Asia

IPG Mediabrands has appointed its specialist unit, Team Mavericks, as media agency of record for H&M following a competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam, and the Philippines. IPG Mediabrands was already incumbent in the Philippines market.

The agreement marks the first time H&M has consolidated its media operations under a single agency across these East Asian markets. The fashion retailer already partners with IPG Mediabrands in Latin America and Eastern Europe.

Leigh Terry, CEO, IPG Mediabrands APAC: "We are absolutely thrilled that the iconic fashion brand H&M has selected IPG Mediabrands Team Mavericks as their trusted media agency partner across our region."

"We thoroughly enjoyed every touchpoint with the H&M team throughout their selection process and felt in lockstep with their open and collaborative spirit, and their mission to inspire and engage consumers across the region with a fresh and innovative approach to fashion."

Elin Sandberg, Head of Marketing, Region East Asia, H&M: "As H&M continues to evolve as a global fashion brand with strong local relevance, it’s crucial we have a media partner who shares our values of creativity, innovation, and collaboration."

"Team Mavericks demonstrated an inspiring understanding of our brand and ambition across diverse markets, and we’re excited to partner with them to connect even more meaningfully with our customers across Region East Asia."

The partnership between H&M and Team Mavericks will take effect on 1 December 2025.

www.hm.com

www.ipgmediabrands.com

Follow Marketing Report on LinkedIn