Abbi Agency to lead PR for Nevada’s mining industry

The Abbi Agency, an integrated marketing agency based in Reno, Nevada, has been appointed agency of record for The Nevada Mining Association (NVMA). The agency will lead public relations and grassroots marketing initiatives designed to strengthen the state’s workforce, education, and innovation in the mining sector.

Abbi Whitaker, president and founder, The Abbi Agency: “Nevada's mining industry plays a vital role in shaping our state's economy, communities and future. We're proud to partner with the Nevada Mining Association to help amplify the incredible work they're doing, from supporting education and workforce development to advocating for sustainable practices and responsible growth. Our agency was born in Nevada, and we're deeply committed to telling the stories that matter most to this state. Working with the NVMA aligns with our mission to elevate bold ideas that drive impact across Nevada and beyond.”

The Nevada Mining Association, established in 1913, represents professionals and businesses across the state’s mining ecosystem—from gold miners in Elko to engineers in Reno and suppliers in Las Vegas. The organisation advocates for responsible resource development, sound public policy, and offers members opportunities for collaboration and networking. It supports more than 30,000 Nevadans working in mining and connects with partners throughout the global supply chain.

Amanda Hilton, president of the Nevada Mining Association: “Partnering with The Abbi Agency marks an important step in advancing how we share the story of Nevada's mining industry. We are confident that their deep roots in Nevada, strategic approach to storytelling and proven successes make them the right partner to support our mission of advocating for responsible resource development, informing the public, and strengthening the connection between our industry and the communities we serve.”

The Abbi Agency will leverage its expertise in Nevada’s media landscape to raise awareness of the NVMA’s educational and workforce initiatives. The agency’s campaign will focus on reshaping public perception of mining, particularly in urban areas, while highlighting the industry’s commitment to sustainability, innovation, and economic contribution.

www.nevadamining.org

www.theabbiagency.com

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