Serviceplan and GWI launch data agent on Sōkosumi

Serviceplan Group has formed a strategic partnership with audience insights company GWI to bring verified human data into the Sōkosumi AI marketplace. The collaboration introduces GWI Spark, an agent that delivers real audience insights directly within Sōkosumi’s open, EU-compliant platform.

Launched in June 2025, Sōkosumi allows companies to deploy and manage their own AI agents alongside third-party services. By integrating GWI Spark, users can now access insights based on genuine consumer attitudes and behaviors, providing an alternative to unverified or scraped data.

The GWI Spark agent enables users to ask natural-language questions and instantly receive summarized insights. Developers can also integrate the agent into other services within multi-agent systems, creating dual opportunities for GWI: direct usage on Sōkosumi and subcontracting as a specialist data provider.

Misha Williams, Chief Operating Officer, GWI: "The next evolution of AI is human data – and GWI is proud to be the essential layer of human insight that makes it possible. With Spark API, we’re helping our partners build AI systems based on truth, not noise. Our integration with Plan.Net is just the start of unlocking what becomes possible when you combine AI innovation with real human understanding."

Serviceplan has also advanced its Agent-2-Agent orchestration system, enabling multiple AI agents to collaborate autonomously through the Masumi protocol. With GWI Spark providing the foundation, these agents enrich data with additional sources, building layered audience intelligence that goes beyond what a single agent can achieve.

Sebastian Küpers, Managing Director, Plan.Net Studios and Co-Founder Sōkosumi: "The GWI Spark agent represents exactly the type of specialized intelligence that will power the Agentic Economy. We're moving beyond isolated AI tools to orchestrated agent ecosystems where complex business challenges are solved through collaboration between best-in-class agents from different companies. We're thrilled to have GWI pioneering this future with us."

By combining human insights with automated agent networks, the partnership positions Sōkosumi as a platform for complex intelligence gathering and strategy development. For GWI, it marks a step into AI-powered ecosystems, while Serviceplan demonstrates how multi-agent orchestration can unlock new applications for marketers.

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