Publica and Samsung Ads expand global CTV partnership
Publica by IAS has announced an expanded multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. The collaboration strengthens Samsung’s ad-supported Connected TV offering, combining a linear-TV style viewing experience with enhanced monetization opportunities across its CTV inventory.
Samsung Ads is using Publica’s ad server and unified auction technology to increase yield and maximize CTV ad revenue while improving the viewing experience for Samsung TV Plus audiences. Samsung TV Plus is the company’s free ad-supported TV (FAST) service, offering 700 channels in the United States and 3,500 globally, reaching more than 88 million monthly active users.
Samsung Ads aims to scale FAST service with Publica
Joe Melaragno, Head of Channel Sales, Samsung Ads: "Publica's platform has enabled Samsung Ads to grow and become the industry's leading FAST service due to its ease of use, flexibility and enhanced functionality. We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers."
The agreement provides Samsung Ads with advanced ad-serving capabilities, including granular targeting, pod-level controls and competitive separation. Publica’s unified auction framework centralizes demand sources, ensuring greater transparency and revenue optimization.
Enhancing ad experience for CTV audiences
Cameron Miille, CRO, Publica by IAS: "As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience. As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory."
Samsung Ads first partnered with Publica in 2020, tapping its demand-agnostic CTV ad serving solution and access to more than 50 demand platforms. This latest extension reflects the companies’ shared focus on scaling FAST channels while ensuring advertisers benefit from transparency and control.
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