Marketing Report


Samsung product series recognized for reduced carbon footprint

08-02-2024 | 07:10:00
The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

Samsung appliances obtain product carbon footprint certification by the Carbon Trust

11-01-2024 | 08:52:59
The certificate proves that the Carbon Trust measured and confirmed the carbon emissions of the products based on the global standard, PAS 2050:2011.

Publica by IAS and Samsung Ads expand CTV ad serving partnership

02-11-2023 | 09:08:00
This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Samsung expands virtual production footprint with the launch of digital signage series

21-09-2023 | 10:36:00
Samsung Electronics has announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe.

Samsung releases ‘Everyday SmartThings with Son’ campaign video

29-08-2023 | 09:44:30
The video underscores the collaboration between Son Heung-min and Samsung and features scenes of Son utilizing the personalized multi-device experience that the SmartThings lifestyle has to offer.

Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds

09-08-2023 | 08:21:47
This new addition forms part of the continued growth of Samsung’s sports offerings available to its users.

Samsung and Warner Bros. Pictures collaborate to bring movie trailers to consumers in 8K quality

28-07-2023 | 10:08:06
Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

Samsung, UNDP appoint three youth leaders as ambassadors to the Generation 17 campaign

05-07-2023 | 19:10:51
The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.

Samsung opens online store targeting B2B customers in Germany

05-04-2023 | 17:04:50
Samsung Electronics has announced the opening of a new online store for its B2B customers in Germany. The new store will be added to expand to 30 countries worldwide.

Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions

22-09-2022 | 16:10:25
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.

[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world

21-06-2022 | 09:20:53
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.

Samsung Electronics expands paper-free system to 11,000 services centers worldwide

13-06-2022 | 17:13:28
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.

Samsung Electronics makes eco-conscious efforts with monitor and signage solutions

16-05-2022 | 11:22:40
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.

2022 Samsung TVs earn carbon reduction certification from the Carbon Trust

11-05-2022 | 09:27:50
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.

Samsung announces 2022 initiatives to make home appliances more eco-conscious

14-01-2022 | 07:41:38
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.

Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future

07-01-2022 | 07:11:24
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.

[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint

24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.

Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission

23-11-2021 | 15:14:00
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.

[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals

19-11-2021 | 12:34:00
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.

Samsung Electronics unveils sustainability platform for its Mobile Communications Business

17-08-2021 | 16:48:00
Samsung Electronics has unveiled Galaxy for the Planet, the sustainability platform for its Mobile Communications Business powered by its scale, innovation and spirit of open collaboration, to take tangible climate actions across its business.

Samsung partners with CJ ENM to build virtual production studio

02-08-2021 | 12:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.