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The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

Samsung Electronics has partnered with Warner Bros. Pictures and DC Studios on a global campaign tied to the theatrical release of Supergirl, combining digital art, retail activations and fan experiences designed to bring audiences closer to the film.

The campaign connects this message to major cultural moments, with a particular focus on football and the upcoming global tournament in 2026, positioning Samsung TVs as the preferred screen for high-stakes viewing.

The collaboration focuses on improving content search, discovery and recommendation through structured metadata and conversational interfaces.

The campaign brings the energy and anticipation of the Games into everyday city life, turning streets, squares, and transit hubs into immersive displays.

Samsung is launching a global campaign around the Milan-Cortina 2026 Olympic and Paralympic Winter Games.

Samsung has released its 2025 UK Christmas advert, directed by Ben Woolf, focusing on imagination as a form of everyday strength through the story of a young girl adapting to a family house move.

The project bridges language, art, and AI-powered technology, reflecting the Galaxy brand’s philosophy of openness and connection.

The collaboration strengthens Samsung’s ad-supported Connected TV offering, combining a linear-TV style viewing experience with enhanced monetization opportunities across its CTV inventory.

Unlike smart homes, where users are asked to do a lot themselves, Samsung AI Home powered by SmartThings allows users to do less and spend more quality time.

The partnership will cover Samsung Gulf’s operations across the UAE, Qatar, Kuwait, Oman and Bahrain.

The launch will give Galaxy users instant access to a growing library of premium mobile titles without the need for downloads or installations.

The KPop Demon Hunters theme set includes designs for Lock Screen, Home Screen, Always On Display, Phone Screen, Message Screen and Icons.

To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero.

As part of this collaboration, the museum’s renewed audio tour — powered by Galaxy S25+ — offers visitors innovative ways to engage with the world’s largest collection of Vincent van Gogh’s artwork.

As part of this partnership, a mental health awareness campaign is being launched through OOH and social media, specifically targeting immigrant communities in Portugal.

This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.

The work, which will roll out globally over the coming weeks, is BBH Singapore’s second global campaign as key agency for Samsung's flagship phone, following the astounding success of Galaxy AI's launch in 2024.