Samsung taps Gracenote to boost AI initiatives
Gracenote, the content data business unit of Nielsen, is working with Samsung Electronics to enhance AI-driven entertainment experiences on Samsung smart TVs worldwide.
The collaboration focuses on improving content search, discovery and recommendation through structured metadata and conversational interfaces.
As the content data business unit of Nielsen, Gracenote provides program metadata and universal content identifiers that underpin Samsung’s advanced search capabilities. The integration enables viewers to find TV shows, films and sports programming through more intuitive, conversational interactions.
Enhancing discovery through structured metadata
Samsung will also use Gracenote data to curate content carousels and recommend relevant programming in lean-back viewing environments. The agreement extends beyond consumer-facing features, supporting Samsung in developing additional AI-led services and operational efficiencies.
Bongjun Ko, Corporate EVP, Samsung Electronics: "Samsung is committed to delivering the most useful and engaging entertainment experiences to our users. By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally."
Powering LLM-driven entertainment experiences
Gracenote’s knowledge base spans TV, film and sports content, combining editorial oversight, machine-driven workflows and human-in-the-loop processes to maintain accuracy and scale. The structured nature of this data is designed to support large language model-driven use cases where relevance and up-to-date information are essential.
Jared Grusd, CEO, Gracenote: "The structured nature of Gracenote’s entertainment metadata and the scale of our content coverage put us in a unique position to power LLM-driven use cases. We’re pleased to join forces with Samsung and are confident our collaboration will yield innovative user experiences and benefits extending far beyond."
The partnership reflects broader industry efforts to integrate verified, structured data into AI-powered entertainment platforms, ensuring that search and recommendation systems deliver reliable results across video, sports and music.
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