Marketing Report


BBC Studios renews global licensing deal With Moose Toys for TV sensation Bluey

24-05-2024 | 09:23:13
The BBC Studios' licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.

Gen Z more impacted and influenced by TV and streaming than by social media, report

24-05-2024 | 09:11:03
Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

[Interview] Jordy van Meer, Creative Director, Nosh Foodfilms (part of PAKT)

22-05-2024 | 12:36:00
Jordy played a major role in the production of the global "Taste and Quality" campaign for Starbucks, in collaboration with MRM Madrid, Nestlé, and of course, Starbucks themselves.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

21-05-2024 | 08:45:00
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Diversified media company Sinclair partners with Futuri to innovate TV sales with AI tech

21-05-2024 | 08:30:00
The partnership marks a significant step in both companies' commitment to technological advancement in the broadcasting industry.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

21-05-2024 | 08:25:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Blended agency iO and Amnesty International Vlaanderen launch TV campaign on families reunions after unlawful incarceration

15-05-2024 | 09:46:11
With ‘the power of the people’, Amnesty International Vlaanderen and iO decided on a positive message – one of hope.

Nielsen launches a cross-platform view of total TV consumption

15-05-2024 | 09:22:00
The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Eagle Foods partners with ad agency Brokaw in multimedia campaign to relaunch Hamburger Helper

14-05-2024 | 10:10:00
The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

Online home store Wayfair launches Omni channel campaign to champion its diverse product range

09-05-2024 | 11:33:20
Wayfair, a global online home store has launched the third iteration of its integrated strategic campaign 'Go Your Own Wayfair'. This is the first spot of the campaign developed by Jung von Matt London for Wayfair.

Hard Rock International taps John Legend, Shakira and Lionel Messi in a global campaign to launch loyalty programme

08-05-2024 | 10:18:24
Through a star-studded campaign from Gale, Hard Rock International is celebrating how its vast guest offerings have “Come Together” with the help of acclaimed singers John Legend and Shakira and soccer legend Lionel Messi.

Volkswagen UK launches communications campaign showcasing unique stories about the lives of its customers

08-05-2024 | 09:33:40
Further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

Tillamook and Leo Burnett debut "Extraordinary Dairy" omnichannel campaign designed to delight dairy lovers

08-05-2024 | 09:19:21
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative.

What's the impact of cinema advertising compared to other channels?

07-05-2024 | 07:30:00
The film business has exploded in growth. Pots-pandemic, a lot of people went back to the movies, and attendance records are being shattered globally. In addition, this generates extra advertising opportunities in movie theaters.

Starbust encourages fans to experience the joy of endless possibility in new multimedia campaign

07-05-2024 | 07:18:00
The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

Roku and The Trade Desk announce new data-driven TV streaming partnership

07-05-2024 | 07:08:00
Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

Asian American audiences spend nearly equal time watching content on TV and smartphone, report

03-05-2024 | 08:30:51
The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

Paramount Global announces new leadership

03-05-2024 | 08:27:37
To lead and oversee the company moving forward, Paramount Global has established an Office of the CEO, consisting of three senior company executives:

Film director Spike Lee and actor Giancarlo Esposito star in Fiat’s electric vehicle campaign

02-05-2024 | 08:24:00
 The advertising campaign, "Italy in America," directed by Spike Lee, has launched across social media and digital channels.

Roku and iSpot announce streaming audience measurement partnership

02-05-2024 | 08:15:00
The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

eBay UK turns ‘nothing to wear into something to love’ in new marketing campaign

01-05-2024 | 10:56:00
Developed by lead creative agency DEPT, the campaign “Turn your nothing to wear into something you love” features four distinct stories showcasing real-life situations.