Marketing Report


Dallas Stars tap Nielsen for local TV measurement

29-11-2023 | 06:31:59
As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

[Interview] Stéphane Coruble, CEO, RTL AdAlliance

27-11-2023 | 10:19:00
Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

Traditional TV still dominates ad budgets and revenue share in Asia, report

24-11-2023 | 07:44:06
From January to October this year, $107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share.

Pepsi reunites with Shaquille O'Neal in new mini cans commercial

23-11-2023 | 07:16:00
 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Joe Public Cape Town puts ‘eats’ into everything in latest Uber Eats TVC

20-11-2023 | 16:08:06
In driving awareness around this, Uber Eats, in partnership with Joe Public Cape Town, recently launched a TV and social media campaign that effectively (and humorously) conveys the message.

Loop Media migrates its platform infrastructure to Amazon Web Services

20-11-2023 | 09:37:00
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

AdCellerant introduces new addressable streaming tv product with precise targeting and reach

20-11-2023 | 09:34:00
AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

17-11-2023 | 11:01:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Vevo partners with Publica by IAS to power global CTV ad serving

17-11-2023 | 07:54:56
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

17-11-2023 | 07:50:06
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Ads on CTV are better quality and more relevant Gen Z and Millennials say in new report

16-11-2023 | 09:00:05
One finding, untapped by advertisers, is that Gen Z spends the most time looking at ads on CTV during late-night, locking in for an average 9.63 seconds per spot, while millennials dial up focus during traditional primetime at 9.8 seconds per spot.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

FreeWheel introduces solution to enable publishers unlock faster audience activation across screens

09-11-2023 | 08:15:26
Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities. Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

Paramount Global announces expansion of its premium video ad platform EyeQ

07-11-2023 | 08:46:06
EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

Nearly 7 in 10 UK consumers prefer free ad-supported streaming over subscription streaming services, study

06-11-2023 | 15:08:09
In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription. This is 8% more than US consumers.

Foxtel Media appoints Kantar Media to unlock audience insights in Australia

06-11-2023 | 14:55:39
The Kantar Media powered service will unlock the power of the viewing data captured through more than one million Foxtel set-top boxes installed in Australia.

Captify launches TV search lift offering for CTV advertisers

06-11-2023 | 14:29:51
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

VIZIO launches business unit to bolster content offering

02-11-2023 | 09:00:00
VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.

AMC Networks enables programmatic ad buying on linear networks

31-10-2023 | 11:30:00
AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Hisense leads in laser TV innovation for a greener world

31-10-2023 | 09:13:00
Hisense, a company that has distinguished itself in developing Laser TV technology, is delivering enhanced quality, viewer comfort and immersive cinematic experiences without compromising sustainability.