Hyundai spotlights Palisade Hybrid in national ad rollout

Hyundai is rolling out a national marketing campaign for the Palisade Hybrid, its latest SUV model. The campaign launched with a 60-second broadcast spot titled All That And More, featuring actress Parker Posey. The commercial will air during the first professional football game of the season.

The campaign highlights the SUV’s design, technology, space, safety and hybrid powertrain, positioning the Palisade as a premium choice in the family SUV category.

Sean Gilpin, vice president, global sales marketing, Hyundai Motor Company and chief marketing officer, Hyundai Motor America: "We know that when our customers are considering a new SUV purchase for their family, they are evaluating a variety of different factors including hybrid powertrain options, space, technology and safety. With this ad, we were excited to work with Parker Posey to show that they don't have to settle for less, because thanks to its premium capability, the all-new Palisade with the first-ever Palisade Hybrid checks all those boxes and more."

Parker Posey fronts humorous spot

In the ad, Posey navigates a series of exaggerated car commercial scenarios—ranging from off-road adventures and family camping trips to driving with friends or pets. The lighthearted approach underscores the Palisade’s versatility while spotlighting features such as its roomy interior, advanced technology and safety systems.

Parker Posey: "It was great to work with Hyundai to show how the Palisade Hybrid offers all the style, safety and capability you need in an SUV and so much more. It was fun to take the vehicle through the various scenarios and showcase its capabilities in an entertaining and authentic way."

Integrated campaign across platforms

The campaign will run across television, streaming, social media, digital, audio and programmatic channels throughout the year, supported by 30- and 15-second ads and custom content featuring Posey. As part of Hyundai’s broader investment in live sports, the campaign will also appear during football, basketball, college football and soccer broadcasts.

Jason Sperling, chief creative officer, INNOCEAN USA: "Across the campaign, we show the Palisade driving through common situations typically used in car commercials to show that it's premium but ready for anything, capable out of the city as it is in it. With Parker Posey's wit and charm, we leaned into the absurdity of the category to spotlight our strategy: the Palisade is a premium SUV that delivers more in every way that actually matters."

Directed by Emmy Award-winner Brian Buckley, the spot was developed by INNOCEAN USA, Hyundai’s agency of record. Media agency Canvas handled the campaign’s media planning and buying.

www.hyundaiusa.com

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