VIOOH and ELAN Media expand DOOH reach in Qatar

VIOOH has entered into a programmatic partnership with ELAN Media to expand access to premium digital out of home (DOOH) inventory across Qatar. The collaboration will cover shopping destinations and roadside networks, offering advertisers access to more than 220 screens in some of the country’s most prominent locations.

The network includes Mall of Qatar, Doha Festival City, Place Vendôme Qatar and the Drive! roadside portfolio. Collectively, these sites attract millions of visitors each year and deliver extensive monthly impressions across affluent and diverse audiences.

Premium shopping destinations

Mall of Qatar, the country’s first super-regional shopping centre, welcomes 14.8 million visitors annually and features more than one hundred digital screens across formats such as Digital MUPIs, Digital Landmarks and The Iconics.

Place Vendôme Qatar, a luxury retail and leisure destination, offers 500 outlets and attracts high-spending consumers, with 56 percent of visitors being Qatari nationals. Its 56 digital screens include formats such as The Spectacular, Luxury displays and Dancing Fountains.

Doha Festival City, ranked among the top 20 malls globally, draws 20 million visitors annually and features 58 digital screens, including The Axis, The Runway and The Torch.

Roadside network and reach

Drive! Media, Qatar’s largest roadside network, adds 53 premium digital screens in 16 locations, delivering more than 20 million impressions every two weeks. Its coverage includes areas such as Al Masa, the Corniche Mina District, The Gateway and Lusail.

VIOOH’s programmatic platform will allow advertisers to purchase this inventory with greater flexibility and targeting precision.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "Our partnership with ELAN Media represents a landmark moment in the Qatar market, offering brands access to the most comprehensive premium DOOH network in the region. The combination of extended dwell times in premium retail environments and high-frequency roadside exposure creates exceptional opportunities for brands seeking comprehensive coverage across Qatar's most affluent audiences."

Ibrahim Mohamed Hassan, Managing Director, ELAN Group: "This partnership with VIOOH brings together our premium inventory across the country's most desirable locations with the global programmatic power of VIOOH. We're offering advertisers unprecedented access to Qatar's most valuable consumer segments. VIOOH's expertise ensures brands can leverage our comprehensive network with precision and efficiency."

Through programmatic buying, advertisers will be able to access enhanced targeting and improved efficiency to maximise engagement across Qatar’s most high-profile media environments.

www.viooh.com

www.elan.qa

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