Xsolla and Singular link web and mobile game revenue

Xsolla has partnered with marketing analytics platform Singular to introduce a server-to-server (S2S) integration that links mobile marketing data with direct-to-consumer web purchases. The integration aims to give developers clearer insights into campaign performance and player value across both app stores and Web Shops.

As mobile developers increasingly use Web Shops to diversify revenue streams, measuring the connection between off-platform purchases and mobile advertising has been a challenge. The Xsolla Web Shop and Singular S2S integration addresses this by treating Web Shop transactions as attributable events, enabling developers to assess Return on Advertising Spend (ROAS) and Lifetime Value (LTV) with greater accuracy.

The integration allows purchases made through Web Shops to be transmitted to Singular as server-to-server events and mapped back to the correct install source or re-engagement campaign. Growth teams can then view app and Web Shop transactions in a single performance dashboard.

Berkley Egenes, Chief Marketing and Growth Officer, Xsolla: "After launching over 600 mobile Web Shops, we heard from developers asking for actionable data that connected web monetization with mobile marketing. Our new S2S integration with Singular fills this missing link, giving teams the clarity to optimize and scale their Web Shop strategies with confidence."

Gadi Eliashiv, CEO and Co-founder, Singular: "At Singular, we've always aimed to simplify complex data and make it actionable for growth teams. By partnering with Xsolla, we're giving developers the full visibility they need to measure ROI and optimize revenue across all platforms."

The companies state that the integration gives developers a direct revenue link to user acquisition and re-engagement campaigns, while providing a comprehensive view of the LTV landscape across app and Web Shop purchases.

www.xsolla.com

www.singular.net

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