ISDIN teams with Carlos Alcaraz on sun safety campaign

ISDIN, in collaboration with creative agency GUT Madrid, has launched Magic: The Alcaraz Formula, a global campaign fronted by tennis player Carlos Alcaraz. The initiative encourages athletes at all levels to protect themselves from the sun, enjoy outdoor sports, and reduce the risk of skin cancer.

The campaign will be rolled out across the United States, Latin America and Spain, supported by outdoor placements and content on both ISDIN’s and Alcaraz’s social media channels.

Stephanie Barbier, Corporate Marketing Director, ISDIN: "At ISDIN, we’ve been supporting Carlitos Alcaraz since he was 15, and together we have raised awareness among millions of people around the world about the importance of sun protection in sports. He is a role model: a true professional who works hard, makes an effort, respects his opponents, and at the same time enjoys everything with passion. And this is exactly what we aim for with the campaign: for everyone to follow the Alcaraz Formula to achieve their dreams."

Ramiro Rodriguez Gamallo, Chief Creative Officer, GUT Madrid: "There is a very powerful image that repeats every time Alcaraz wins a Grand Slam… and it seemed to us that it was a perfect synthesis of the crossover between the world of tennis and sun protection. With this image, we launched Magic: The Alcaraz Formula, a concept that pays tribute to the way Carlitos enjoys the sport."

At the center of the campaign is Fusion Water MAGIC by Alcaraz, which ISDIN describes as the first sunscreen co-created with an elite athlete. The product is designed for sports performance, offering a lightweight texture, sweat resistance, reinforced protection in high heat, and a formula that does not irritate the eyes during training or competition.

With this launch, ISDIN reinforces its message that sun protection should be considered part of every athlete’s essential equipment—important not only for skin health but also for long-term well-being and performance.

www.isdin.com

www.gut.agency

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