ARK wins loveholidays creative account

Independent creative agency ARK has been selected as the lead creative partner for travel brand loveholidays after a competitive pitch process managed by Ingenuity+.

The appointment supports loveholidays’ focus on brand building to complement its performance marketing strategy as the company continues to expand in Europe. ARK will develop creative strategy and campaigns aimed at strengthening loveholidays’ position as a challenger brand in the travel sector, with the goal of increasing awareness, trust and purchase intent.

Jacqui Grimsey-Jones, brand director, loveholidays: "We help millions of people to go on holidays they love every year, but we've been the industry's best-kept secret. That's about to change. Following this process, we’re pleased to have chosen ARK as our lead creative partner. ARK demonstrated exceptional strategic thinking, a clear understanding of our brand, creative ideas that were untraditional in their approach and great collaborative energy that stood out."

The partnership follows strong growth for loveholidays in the years after the pandemic and a greater emphasis on brand marketing investment.

Gill Huber, managing director, Ingenuity+: "ARK demonstrated they are the perfect partner to support loveholidays’ ambitious growth plans and I look forward to seeing what they do together. Thanks to all the agencies for their enthusiasm and exceptional strategic and creative work throughout the process."

Mat Goff, founder, ARK: "Jacqui and the team have such a clear and ambitious vision of where loveholidays is headed and the role for creativity in getting there. We are delighted to be partnering with them to help supercharge their growth in the UK and expansion across Europe."

www.loveholidays.com

www.arktheagency.com

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