Dubai Media selects Comcast Technology Solutions for streaming upgrade

Comcast Technology Solutions (CTS) has been chosen by Dubai Media Incorporated (Dubai Media), the media organization of the Government of Dubai, to provide the technology behind its upcoming video streaming platform. The service will carry Dubai Media’s full range of channels, including Dubai TV and Dubai Sports, with a rollout planned later this year.

Dubai Media has long played a central role in shaping the regional media industry, particularly in Arabic-language broadcasting and entertainment. The streaming initiative builds on this legacy, positioning the company to extend its reach in the digital era. CTS will deliver the platform through its Cloud Video Platform, part of the Comcast Media360 managed service, which oversees the entire content lifecycle from acquisition to streaming, monetization, and user experience.

Partnership to support Dubai’s media ecosystem

Saleh Lootah, Senior Vice President of Engineering and Operations, Dubai Media: "Dubai Media is committed to providing our viewers with the best possible informational and entertainment services, supported by the most advanced and proven technology. As a leader in the regional media sector, we take pride in shaping the future of digital content in the Middle East. Our partnership with Comcast Technology Solutions gives us unprecedented flexibility and insights, enabling us to continue setting the standard for innovation and excellence."

Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising, Comcast Technology Solutions: "We're honored to support DMI's vision and excited to be part of this transformative new chapter for media in Dubai. Our core expertise is managing, and alleviating, the back-end technical complexity of video operations, so our customers can focus on the best ways to reach and engage their audiences. DMI's selection is a powerful endorsement of Comcast Media360 and our strategy to deliver end-to-end video solutions to the most forward-looking broadcasters and media companies around the world."

Cloud Video Platform at the center

Comcast Media360 offers a single point of ingest for video content and associated files, enabling broadcasters to streamline content processing, title management, playout, and delivery across direct-to-consumer platforms and distribution partners such as MVPDs, vMVPDs, FAST aggregators, and social media. Its services, including Cloud Video Platform, can be used together or separately, depending on the needs of broadcasters and content owners.

Comcast Media360 will be presented at the 2025 IBC Show in Amsterdam, taking place from September 12 to 15. During the event, CTS will host meetings in the Content Everywhere Hall, and Peter Gibson, Vice President of Product and Marketing at CTS, will speak in a session on streamlining video operations for broadcasters, sports, and content providers.

Dubai Media’s streaming platform is expected to launch in 2025, with further consumer details to be shared by the organization closer to launch.

www.dmi.gov.ae

www.comcasttechnologysolutions.com

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