Lansinoh hires Mile Marker and A&G for media and PR

Maternal health and baby care brand Lansinoh has selected Mile Marker for media and Allen & Gerritsen (A&G) for creator relations and public relations. The appointments follow a competitive review aimed at expanding the brand’s reach beyond breastfeeding support into broader postpartum care, early parenting, and product development.

Mile Marker will oversee strategy, planning, and buying across brand awareness, retail media, and direct-to-consumer campaigns. A&G will manage earned media, thought leadership, creator relations, awards strategy, and issues management.

Julie Kelly, President, North America at Lansinoh: “This is an exciting new chapter for the Lansinoh brand, and we needed to bring on the right partners to expand our marketing to address the needs of today's parents. A&G impressed us with their creativity and trend-forward experience. Mile Marker impressed us with their ability to deliver business outcomes across media channels. Both take an integrated approach that produces impact far beyond any individual marketing tactic.”

The two agencies will begin their work by supporting a major product launch with a campaign centered on the shared needs of mothers and children. Mile Marker will develop media strategies informed by consumer journey mapping for more than 2 million expecting mothers and 2.5 million postpartum mothers, using its MMoS suite to integrate audience and media data.

Shattuck Groome, Chief Media Officer, Mile Marker: “We’ll design media strategies that deliver performance with both empathy and agility for Lansinoh. We’re excited to expand the brand’s purpose and relevance.”

Eva Wasko, SVP of PR, A&G: “For more than 40 years, Lansinoh has helped new parents through vulnerable and transformative moments. Our job is to help them meet new parents where they are and show up in ways that feel real, relevant, and empowering.”

Distributed in more than 60 countries, Lansinoh continues to build on its mission of supporting parents during early motherhood and ensuring that no mother feels alone on her journey.

www.lansinoh.com

www.a-g.com

www.milemarker.co

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