Marketing Report
Spotify and Merlin extend global licensing deal

Spotify and Merlin extend global licensing deal

Spotify and Merlin have extended their global, multiyear licensing agreement, strengthening the position of independent music on the streaming platform.

The deal gives Merlin’s members continued worldwide reach and reflects the long-term collaboration between the two organizations.

The partnership, which has been in place for 17 years, underlines the influence of independent music on both established and emerging markets. Over the years, Spotify and Merlin have supported the growth of artists and labels while contributing to the rise of genres including Afrobeats, Amapiano, alternative, electronic, rap, Latin, and rock.

Jeremy Sirota, CEO, Merlin: "Merlin’s mission is to empower our members to own their future. Spotify remains a key and forward-looking partner in advancing that mission. In a rapidly changing industry, this isn’t just about securing terms that value the contributions of our members’ artists; it’s about building frameworks that unleash creativity and ensure our dynamic global membership—which accounts for 15 percent of the market—can continue to grow, thrive, and lead. Together, we are committed to a future where independent music drives discovery and value for artists and fans."

Alex Norström, Co-President and Chief Business Officer, Spotify: "Independent music has always been at the heart of discovery on Spotify, and our partnership with Merlin makes that possible at a global scale. This renewal reflects our commitment to ensuring independent labels and artists continue to thrive on streaming platforms, while we work together to grow the value of music for creators everywhere."

With this agreement, Merlin’s members are positioned to play an active role in shaping the evolution of streaming. Both companies emphasize building a sustainable, artist-centered ecosystem that supports independent artists, labels, and distributors around the world.

www.spotify.com

www.merlinnetwork.org

 


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