World Federation of Advertisers welcomes new members across multiple sectors
The World Federation of Advertisers (WFA) has expanded its membership with companies spanning consumer healthcare, haircare, technology, dairy, logistics, and banking.
Alliance Pharma, headquartered in the UK with operations in Europe, Asia and the US, has joined the organisation. The healthcare business distributes its brands in more than 100 countries. German haircare company Wella, established in 1880, is also among the new members.
Savencia Group, known for cheeses such as Rogue River Blue and Papillon, has joined the federation alongside De'Longhi Group, which owns appliance and coffee brands including Kenwood, Braun and Nutribullet.
The new cohort also includes Expo City Dubai, a major exhibition and trade centre in the United Arab Emirates, and FedEx, a global provider of logistics and business services.
Ride-hailing, delivery and payments platform inDrive, headquartered in Cyprus and the US, has also joined. Canadian banking group TD Bank has become part of the federation as well.
Stephan Loerke, CEO of WFA: "We’re always delighted to attract more corporate members as each new member represents a vote of confidence in the value that WFA provides to marketers around the world. Thanks to our unique peer-to-peer approach, we are able to provide industry leading advice in key areas such as sourcing, sustainability, media and AI, helping all our members identify the priorities that will drive growth."
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