Taos appoints The Abbi Agency for marketing and PR

The Town of Taos, New Mexico, has appointed The Abbi Agency as its marketing, branding, and public relations Agency of Record following a competitive bidding process. The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos.

Rima Krisst, Marketing and Tourism Director, Town of Taos: "The Abbi Agency was selected in a rigorous competitive bidding process where their experience, knowledge and understanding of destination stewardship values were unmatched. Taos is a place that leaves a lasting impression, where rich history, arts and culture, and stunning natural beauty meet. In this one-of-a-kind destination that our community calls home, we are focused on conscious and responsible tourism growth in order to protect and preserve what makes Taos so unique and special."

As part of the multi-award contract, The Abbi Agency will collaborate with Taos-based agency Benthouse Creative, which will lead social content and newsletters.

Krisst: "Benthouse Creative is working collaboratively with The Abbi Agency to ensure our local people, places and events are represented in our key Visit Taos public messaging platforms. Partnering with Abbi and Benthouse allows us broaden our reach nationally and internationally while featuring authentic stories and local voices who speak to the history and heart of Taos."

This marks the agency’s second tourism account win in New Mexico in recent years, following its 2023 appointment as PR and influencer relations Agency of Record for the New Mexico Tourism Department.

Abbi Whitaker, Co-Founder and President, The Abbi Agency: "We're honored to partner with the Town of Taos to share its story with authenticity and depth, celebrating its rich culture, breathtaking landscapes and creative spirit. Our work across New Mexico has deepened our appreciation for the state's diverse cultures and traditions, and we look forward to continuing to amplify them alongside our partners in Taos, including the talented team at Benthouse Creative."

To support its growing work in the region, The Abbi Agency is opening a Santa Fe office, led by PR Account Director Marissa Le-Baca, who has more than a decade of public relations experience and previously worked with the Town of Taos Marketing and Tourism Department.

Diggy Lloyd, Co-Founder, Benthouse Creative: "Being chosen to work alongside The Abbi Agency to share Taos' story is an incredible honor. As a Taos-based agency, we're deeply connected to this community, and the Town's recognition and commitment to hiring local talent and creativity is powerful and exciting. Partnering with Abbi's depth of expertise in destination marketing allows us to amplify Taos' story with both authenticity and reach, bringing the spirit of this place to audiences near and far."

Taos was recently ranked No. 11 in Travel + Leisure’s 2025 World’s Best Awards among readers’ favorite U.S. cities and named the top small-town shopping destination. The magazine praised its skiing, art galleries, and desert setting, along with its peaceful atmosphere and local cuisine.

www.theabbiagency.com

www.taosnm.gov

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