Squarespace spotlights unconventional entrepreneurs in new campaign

Squarespace has unveiled its latest brand campaign, expanding on its Change Your World series with three new films that celebrate creativity, individuality, and the power of turning unconventional ideas into thriving businesses.

The campaign, directed by Walid Labri of Love Song, features a trio of short films—Ohm, Goth, and Skydive—each spotlighting a distinct personality who transforms an unexpected idea into reality through Squarespace’s platform. From an adrenaline seeker who converts her home into a skydiving school to a goth office worker who restyles her colleagues, the stories highlight the brand’s central message: with the right tools, anyone can bring their passion to life online.

Campaign pairs storytelling with design-driven experience

The films capture the excitement and momentum of launching a business, underscoring the role of Squarespace’s AI-powered website builder and integrated business management tools in helping entrepreneurs get started. Each story is paired with a bespoke website template inspired by its visual aesthetic, now available for users to explore and customize.

Building on last year’s campaign, Change Your World, this latest series elevates the brand’s focus on creative empowerment and design excellence, positioning Squarespace as the platform for those looking to turn original ideas into tangible ventures.

Multi-channel rollout across U.S. and U.K.

Ohm, Goth, and Skydive are running across Connected TV (CTV), BVOD, paid social, online video, and digital display channels in the United States and United Kingdom, reinforcing Squarespace’s commitment to supporting entrepreneurs wherever they build.

www.squarespace.com

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