Marketing Report


German beer brand Bitburger and Serviceplan celebrate the emotional power of football for EURO 2024

29-05-2024 | 08:30:56
Within the campaign, the "Bitte" is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible.

Online grocery retailer Ocado invites shoppers to let ‘Summer Come to You’ in new campaign

29-05-2024 | 08:20:00
The films feature customers who are out and about, enjoying summer with their family and friends.

Gatorade taps de-aging tech in campaign to address lack of confidence in sports among teen girls

23-05-2024 | 09:06:44
The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches.

Heineken Silver teams up with 'Deadpool and Wolverine' for new summer campaign

22-05-2024 | 09:26:47
The collaboration will include a new creative campaign featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), where fans will see how Heineken Silver is the perfect bridge to help resolve the bitterness between Deadpool and Wolverine.

Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign

22-05-2024 | 08:42:52
In a first, this year's Instagram campaign celebrates women of impact, spotlighting four trailblazing women from the continent and diaspora.

Coca‑Cola Refreshing Films partners with actor Geena Davis to support of underrepresented filmmakers

09-05-2024 | 11:58:00
The two organizations’ shared mission to further support change and diversity in the film industry brought them together.

What's the impact of cinema advertising compared to other channels?

07-05-2024 | 07:30:00
The film business has exploded in growth. Pots-pandemic, a lot of people went back to the movies, and attendance records are being shattered globally. In addition, this generates extra advertising opportunities in movie theaters.

VML Singapore, LUX and MX player unveil campaign to disrupt sexist narratives in the Indian film industry

01-05-2024 | 10:42:14
The campaign titled 'The End', shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman's clear refusal.

Accenture invests in virtual production and filmmaking firm Vū Technologies

23-04-2024 | 08:30:00
Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

Cineverse partners with Gracenote to boost streaming content searches

09-04-2024 | 11:05:43
 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Carlsberg launches ‘curious’ global integrated campaign

03-04-2024 | 08:25:45
The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.

NBA partners with Leo Burnett Dubai and Publicis Groupe Middle East in ‘Nets for Change’ campaign

03-04-2024 | 08:24:13
The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.

82 per cent of Best Picture Oscar nominees are emotional, fun, powerful or tense, analysis

28-02-2024 | 11:04:46
Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

Sony launches brand campaign targeting creators

05-02-2024 | 10:49:03
As part of Sony's mission to "become a brand chosen by creators," Torchlight offers a space for filmmakers and creators to play with their ideas and find new ways to tell stories using its state-of-the-art advanced visualization facility and workflow.

Canon welcomes 62 new creatives to its EMEA Ambassador Programme

13-12-2023 | 13:08:04
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals.

The Dunk Collective and Sparkit Media announce $1 million creator partnership

31-08-2023 | 11:21:53
Sparkit has built groundbreaking digital media technology designed to revolutionize the way athlete creators generate revenue while providing sponsors with unparalleled reach, clicks, and conversions.

Joe Public creative team wins Gold Lion at Cannes

23-06-2023 | 15:17:38
The team, comprising of young creatives Bernice Puleng Mosala and Raphael Janan Kuppasamy has been awarded for a film they did on mental health.

Cannes Lions announces winners in the entertainment for gaming and film craft categories

21-06-2023 | 10:42:06
In the new Entertainment Lions for Gaming, celebrating creative work that connects people to brands through gameplay, 609 entries were received and 26 Lions were awarded.

Dentsu Creative launches entertainment offerings

24-02-2023 | 12:15:00
Dentsu Creative has announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content.

[eMarketer] Hollywood turns to gaming to expand franchises

24-02-2023 | 12:00:00
Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.