M+C Saatchi and the7stars to lead UK investment drive

M+C Saatchi, in partnership with media agency the7stars, has been appointed to lead the creative and media strategy for the UK Retail Investment Campaign.

The initiative, announced by the Chancellor as part of the Leeds Reforms, aims to encourage more people across the country to invest for their financial wellbeing and to support economic growth.

Set to launch at the beginning of next year, the nationwide campaign will run across several years and focus on raising awareness of the benefits of investing, while making participation more inclusive and accessible.

Long-term campaign to drive investment awareness

The UK Retail Investment Campaign will work to help people understand how investing can play a role in improving personal financial security and contribute to the wider economy. It will engage a broad audience of potential investors, particularly those who may not have previously considered investment as part of their financial planning.

Chris Cummings, Chief Executive, the Investment Association and Deputy Chair, Campaign Secretariat: “Today’s announcement of the appointment of M+C Saatchi and the7stars marks an important milestone to turn the ambition of the retail investment campaign into a reality. Working together with the UK’s leading financial services firms, we look forward to delivering a campaign that will engage and inspire more people across the UK to consider investing.”

Creative partnership to inspire new investors

Jo Bacon, UK Group CEO, M+C Saatchi: “We are incredibly delighted to be partnering with the Investment Association and those firms which are supporting the UK retail investment campaign, to give people across Britain the confidence to invest in their futures. Our approach, in partnership with the7stars, harnesses the power of culture, insight, and behavioural change thinking to make investing hard-earned money feel relevant and accessible. Together, we want to inspire people to believe in investing for their futures.”

Ben Edwards, Strategy Director, the7stars: “We’re thrilled to be working with the Investment Association, as the campaign secretariat, and M+C Saatchi to encourage the next wave of investors across the UK. We can’t wait to launch the campaign in 2026 and deliver financial behaviour change in the years to come.”

www.theia.org

www.mcsaatchi.com

www.the7stars.co.uk

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