VIOOH and Yagoo partner to expand programmatic DOOH reach in China

VIOOH, the global premium digital out-of-home (DOOH) supply-side platform, has announced a strategic partnership with Guangzhou Yagoo Technology Limited. The collaboration will enable advertisers to access Yagoo’s premium digital screens across China directly through the VIOOH Trading Manager platform.

Yagoo’s extensive network spans 24 first- and second-tier cities including Beijing, Shanghai, Shenzhen, Hangzhou, Changsha, Chengdu, and Xi’an. Its 124 digital screens located in high-traffic shopping malls deliver an estimated 1.78 billion monthly impressions, with further expansion planned.

The partnership combines Yagoo’s broad DOOH footprint with VIOOH’s advanced programmatic capabilities, offering advertisers efficient, data-driven access to premium audiences in key urban locations. By streamlining campaign delivery and centralising inventory access, the collaboration enhances flexibility, reach, and cost efficiency for brands operating across China’s fragmented outdoor media market.

China’s OOH landscape is often defined by complex procurement processes and inconsistent execution across multiple cities. Through VIOOH’s platform, advertisers can now precisely manage campaign parameters — including delivery windows, impression volumes, and locations — while optimising budgets and performance in real time.

Calvin Chan, China CEO, VIOOH: “This collaboration with Yagoo strengthens programmatic DOOH’s adoption in Mainland China and significantly expands VIOOH's offering in key cities and high-value locations. This marks a strategic advancement in our Chinese market media network, offering advertisers broader coverage, increased delivery efficiency, and adaptable reach across the country.”

Wei Wang, General Manager, Yagoo: “We are delighted that this partnership will allow brands to connect with Chinese consumers more effectively via our national media network. This collaboration signifies not only an integration of media resources but also an advancement in the digital out-of-home advertising model through programmatic trading.”

The move represents a major step forward in bringing programmatic efficiency and global accessibility to China’s DOOH market, creating new opportunities for advertisers seeking scalable, high-impact digital campaigns.

www.viooh.com

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