VIOOH and London Lites partner to expand programmatic DOOH access
VIOOH has announced a programmatic partnership with London Lites, giving advertisers enhanced access to premium digital out of home (DOOH) inventory across key central London and neighbourhood locations.
The collaboration brings together VIOOH’s global programmatic platform with London Lites’ growing network of high-impact digital screens.
London Lites’ portfolio includes 49 LED screens delivering 74.5 million monthly impressions, accounting for 23 percent of London’s roadside large-format digital OOH market. The network spans central and suburban areas, including roadside sites generating 63 million monthly impressions, rail environments at Clapham Junction, and premium mall locations in Mayfair and Bond Street.
Expanding programmatic reach in London
Founded in 2012, London Lites positions itself as a new-generation media owner, offering brands flexible and cost-effective access to high-quality DOOH locations. The company’s approach allows advertisers to respond rapidly to audience trends and campaign needs, a model that aligns with VIOOH’s real-time trading capabilities.
Gavin Wilson, Global Chief Commercial Officer, VIOOH: “Our partnership with London Lites represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its strategic coverage provides advertisers with exceptional opportunities to reach diverse London-centric and internationally travelling audiences.”
Enhancing flexibility and precision
Mike English, Commercial Director, London Lites: “Partnering with VIOOH opens new programmatic opportunities for brands to connect with London's dynamic audiences across our premium network. Our positioning in must-have Central London locations, from Mayfair and Covent Garden to key neighbourhood hubs, allows advertisers to reach Londoners where they live, work and socialise.”
Through this collaboration, advertisers will be able to leverage VIOOH’s programmatic platform to deliver campaigns with greater flexibility, precision targeting, and efficiency, maximising engagement with London’s diverse audience base.
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