Fjällräven launches European OOH winter campaign
Outdoor clothing and equipment brand Fjällräven is marking its 60-year heritage in sustainable design and durability with a new European Out of Home (OOH) campaign. Developed and planned through Precis, the three-week initiative runs across the Netherlands, the United Kingdom, and Germany.
The campaign features full-motion and static posters built around the tagline Never feel cold again—a phrase originally used by Fjällräven founder Åke Nordin. The message recalls the origins of the brand’s iconic insulating jacket, first created in 1974 after Nordin’s freezing night in the mountains of northern Sweden.
Campaign runs across major European cities
Appearing on large-format Ocean screens in Amsterdam, Rotterdam, London, and Hamburg, the campaign directs audiences to nearby retail stockists. The creative celebrates the enduring design and high functionality of Fjällräven’s expedition jackets, which remain inspired by Nordin’s original down jacket.
Complementing the OOH placements, Fjällräven’s wider media activity includes social media, Reddit, YouTube, streaming and connected TV, high-impact display, online video, and Google Ads—creating a cohesive multi-channel campaign that reinforces the brand’s reputation for reliable warmth and Scandinavian design.
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