VIOOH partners with RZK Digital to expand DOOH in Brazil

VIOOH has announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of digital out-of-home (DOOH) advertising across Latin America. The collaboration combines VIOOH’s global supply-side platform expertise with RZK’s data-driven network to deliver greater transparency and scale for advertisers.

RZK Digital operates more than 800 digital screens across 43 urban terminals, with plans to reach over 50 locations by the end of the year. Its network generates an average of four billion monthly impressions, engaging more than 75 million verified visitors. Audience measurement is powered by an advanced sensor-based framework that integrates computer vision, Wi-Fi analytics, and ad-server data.

RZK Digital brings data-led precision to urban audiences

Founded in 2021, RZK Digital was built from inception to operate fully digitally and programmatically, pioneering the use of first-party sensors and a unified data platform that converts diverse data inputs into standardized ad metrics. This approach aligns with international measurement standards, providing advertisers with verified, comparable results.

VIOOH’s platform connects buyers and sellers across premium DOOH inventory globally, offering streamlined programmatic access for agencies and brands looking to optimize campaigns through automation and real-time trading.

Partnership strengthens programmatic DOOH access in Brazil

Yuri Berezovoy, Head of Ad-Tech & Programmatic, RZK Digital: “This partnership expands programmatic DOOH access across Brazil’s key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH’s global SSP expertise and RZK’s data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns."

Gavin Wilson, Global Chief Commercial Officer, VIOOH. “This new partnership offers advertisers broader DOOH reach across Brazil via our industry-leading programmatic marketplace, combined with a uniquely dynamic and performance-driven media owner. RZK Digital complements VIOOH’s real-time trading capabilities to drive brand visibility and audience measurement.”

Through this collaboration, advertisers gain access to enhanced flexibility, precise audience targeting, and improved efficiency across Brazil’s diverse markets. The integration of verified data and automated trading ensures measurable results, supporting the continued evolution of programmatic DOOH as a key channel for brand engagement in Latin America.

www.rzkdigital.com.br

www.viooh.com

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