Publicis West Africa and Moving walls launch Ghana's first advanced OOH measurement platform

Publicis West Africa announced the official launch of Ghana's first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology company, Moving Walls. This initiative marks a new era in the country's advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.

In today's data-driven world, the ability to measure and analyze audience engagement is no longer optional, it's essential. The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimize spend, and ensure accountability in OOH investments.

Muyiwa Aleshinloye, Head of Media, Publicis West Africa: "Our partnership with Moving Walls isn't just about deploying technology, it's about enabling advertisers to plan, measure, and optimize campaigns with precision and purpose. For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media."

Srikanth Ramachandran, Founder and CEO of Moving Walls: "This launch is not just about introducing new technology, it is about stepping into the future of Out-of-Home media and how it is valued in Ghana and across Africa. By combining Publicis West Africa's strong market leadership with our global expertise, we are setting a new standard of accountability and transparency. This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow."

www.movingwalls.com

www.publiciswestafrica.com

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