Lexus’ ‘December to Remember’ ad returns with nostalgia

The unmistakable opening notes of Fleetwood Mac’s “Landslide” set the tone for Lexus’ newest December to Remember commercial, “Over the Years” — a touching reflection on family, time, and the enduring memories that define the holiday season.

The campaign invites audiences to rediscover what makes the holidays truly special: not the gifts we receive, but the emotions and connections that linger long after the celebrations end.

Savoring Anticipation and Tradition

For more than two decades, December to Remember has been synonymous with holiday warmth — from its signature big red bows to its stories of connection. This year’s spot evolves that tradition, focusing on quiet anticipation and the joy found in meaningful moments shared with loved ones.

A Song that Tells the Story

Set to “Landslide,” the film traces a daughter’s journey from childhood to motherhood through a series of Christmas mornings, seen through her parents’ eyes. Across the years, one symbol remains — a Lexus in the driveway — marking life’s milestones with timeless grace.

Jason Stinsmuehlen, Executive Creative Director, Team One: “Landslide’ does much of the storytelling for us. The song’s emotional depth perfectly complements a story about change, family, and what endures through generations.”

What began as a campaign about the joy of giving has grown into one about the joy of living — celebrating Lexus’ role in the moments that matter most. Alongside “Over the Years,” Lexus will revive two fan favorites, “Letters” and “Forecast,” to extend the theme of nostalgia and connection across digital, experiential, and social activations.

As the ad beautifully reminds us, true luxury isn’t defined by what you drive — it’s the memories you create along the way.

The 2025 December to Remember Sales Event runs through January 5, 2026.

www.lexus.com

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