Spice meets indulgence in Domino’s new campaign featuring Retta

Domino’s Pizza has expanded its Specialty Pizza lineup with the launch of the Spicy Chicken Bacon Ranch Pizza. The new addition combines grilled chicken breast, creamy ranch sauce, smoked bacon, jalapeños, provolone, mozzarella cheese and a drizzle of buffalo sauce.

The pizza joins Domino’s existing range of ten Specialty Pizzas, including The People’s Pizza-Deluxe, Philly Cheese Steak and Pacific Veggie. Customers can try the Spicy Chicken Bacon Ranch Pizza or any other medium Specialty Pizza for 9.99 dollars each through Domino’s Mix and Match deal.

Kate Trumbull, executive vice president and chief marketing officer, Domino’s: “Domino’s Specialty Pizzas help put the mmm in Dommmino’s, and our Spicy Chicken Bacon Ranch Pizza is no exception. Typically, specialty pizzas come with premium prices, but at Domino’s, we’ve proudly partnered with the ‘Treat Yo Self’ queen, Retta, to tell customers they don’t have to wait for a great deal to treat themselves to our most delicious, craveable pizzas – they’re 9.99 dollars every day of the year.”

Domino’s teams up with actor Retta on campaign

Domino’s has partnered with actor and comedian Retta, known for her role as Donna Meagle in NBC’s Parks and Recreation, to promote its Specialty Pizza range. The campaign builds on the sitcom’s popular “Treat Yo Self” catchphrase, turning it into a year-round invitation for customers to indulge in their favourite Domino’s pizzas.

Television ads featuring Retta will begin airing in the coming weeks, reinforcing the message that customers can “Treat Yo Self” to Domino’s Specialty Pizzas any day of the year.

Specialty range offers premium flavours at everyday value

The introduction of the Spicy Chicken Bacon Ranch Pizza reflects Domino’s focus on flavour innovation at accessible price points. By including premium ingredients such as grilled chicken, smoked bacon and buffalo sauce within its 9.99-dollar Mix and Match offer, Domino’s aims to strengthen its appeal to value-driven customers looking for indulgent yet affordable options.

Customers can order the Spicy Chicken Bacon Ranch Pizza or other Specialty Pizzas via dominos.com or through the Domino’s mobile app.

www.dominos.com

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