Merlot to lead PR and creative for American Outdoor Grill

American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market. The decision supports wider plans to deepen engagement with both consumers and the trade community.

A division of RH Peterson, American Outdoor Grill is known for its U.S.-built cooking appliances. The partnership will guide the brand through an evolution that highlights its heritage, precision and long-standing manufacturing culture.

AOG focuses on heritage and competitive positioning

Amy Bortz, vice president of marketing, RH Peterson: “As we continue to grow and expand our presence within the premium outdoor cooking space, partnering with Merlot Marketing was a strategic next step. Merlot's proven expertise in the home and building products industry, along with their ability to capture both the heart and mind of the consumer, makes them the ideal partner to help share AOG's story of craftsmanship, connection, and confidence.”

American Outdoor Grill is rooted in decades of American craftsmanship. Its grills are built by skilled craftspeople, many with long tenures at RH Peterson, reflecting a multigenerational commitment to quality and reliability. RH Peterson, family-owned for more than eighty eight years, maintains a culture centred on care, integrity and attention to detail.

Merlot to support brand elevation across channels

Debi Hammond, CEO and founder, Merlot Marketing: “American Outdoor Grill embodies everything we love about storytelling rooted in heritage and heart. Their brand is built on quality, dependability, and family – values that align perfectly with our own. Together, we're excited to help AOG claim its rightful place as the everyday hero of outdoor entertaining.”

Merlot will lead a PR.0 and Creative Services programme that includes creating and distributing Digitally Integrated News Releases, managing tradeshow media outreach and providing strategic creative guidance across web, catalog, video and event materials. The work will support American Outdoor Grill’s presence at the 2026 Kitchen and Bath Industry Show in Orlando, reinforcing the brand’s focus on craftsmanship and performance.

www.americanoutdoorgrill.com

www.merlotmarketing.com

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