Truth Marketing + Media wins Aaron’s Company account

Truth Marketing + Media has been appointed agency of record for The Aaron’s Company, whose portfolio includes Aaron’s Rent to Own and BrandsMart USA. The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.

Under the agreement, Truth will handle consumer and media strategy, performance marketing and cultural storytelling. The remit is designed to accelerate customer acquisition and strengthen Aaron’s position in the competitive rent-to-own sector.

Agency to lead culturally grounded growth strategy

Yousef Kattan, Founder and CEO, Truth Marketing + Media: "Aaron's is a category leader with ambitious growth goals. We are excited to execute a modern, data-driven strategy, rooted in cultural insight and accountability. Our goal is to help Aaron's deepen its connection with today's consumers, while winning new ones in fresh, creative ways."

Aaron’s joins other major retail and direct-to-consumer brands that have partnered with Truth for its combination of creative disruption and disciplined media performance. The agency’s multicultural expertise and research-driven approach continue to position it as a challenger in the wider marketing landscape.

Aaron’s highlights strategic alignment with Truth

Carla Dodds, Chief Marketing Officer, Aaron’s and BrandsMart USA: "Truth demonstrated the right mix of strategic thinking, cultural relevance, and measurable impact. The team from Truth brings bold thinking, so we can double down on what makes our brands stand out: flexibility, transparency, and real customer connections."

www.truth.agency

www.aarons.com

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