Serviceplan and Phrenos win EU Commission's communication framework

Serviceplan Group and Phrenos have secured the European Commission’s framework for 360-degree communication campaigns, a multi-year assignment managed by the Directorate-General for Communication. The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.

The partnership combines Serviceplan Group’s House of Communication model with Phrenos’ long-standing institutional expertise, creating a cross-border structure for integrated campaigns for the European Commission.

Integrated model to drive EU-wide collaboration

Through this collaboration, the two agencies will pool creative, media, strategic, and institutional capabilities. Serviceplan Group’s network, already active across major European markets, partners with Phrenos’ experience in multi-country EU communication, event management, and stakeholder engagement.

This agreement places Serviceplan Group among five networks regularly invited to compete for major campaigns within the Commission’s current competition system, alongside Havas, WPP, GOPA Com, and ICF Next.

Florian Haller, Owner and CEO of Serviceplan Group: “At a moment when Europe’s voice needs to be strong, united and human, we are proud, as an independent and European group, to contribute to shaping that dialogue. This partnership brings together the creative excellence of Serviceplan, the strategic and institutional expertise of Phrenos, and a shared belief in the power of communication to strengthen democracy.”

House of Communication Brussels will coordinate the partnership. Positioned close to key EU institutions, it has grown into one of Belgium’s leading integrated agencies over the past decade, bringing creativity, media, and technology together.

Phrenos contributes more than fifteen years of experience with European institutional communication and large-scale frameworks. Its understanding of EU institutions, agencies, and stakeholder networks enhances the partnership’s ability to manage pan-European campaigns.

Nicolas Esgain, Managing Director of Phrenos: “Winning DG COMM’s flagship framework is not only a recognition of our expertise. It is a commitment we embrace – to help the EU engage meaningfully with its citizens, through communication that informs, connects and empowers them as actors in Europe’s democratic life.”

Together, House of Communication Brussels and Phrenos will provide an integrated offer for EU tenders and international public-sector clients.

www.phrenos.eu

www.house-of-communication.com

commission.europa.eu

Follow Marketing Report on LinkedIn