Ovum hires AKQA to advance women’s health AI

Ovum has formed a strategic partnership with AKQA Australia to advance its mission of improving women’s health through AI.

The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.

Founded by Dr Ariella Heffernan-Marks, Ovum positions itself as a companion for women navigating their health and wellness. Its app collates symptoms, tracks cycles, integrates wearable data, uploads medical records and delivers insights to help users make informed decisions, while generating longitudinal data sets that contribute to closing the gender health gap.

AKQA to build brand momentum and drive adoption

With a growth roadmap underway, Ovum has appointed AKQA to elevate brand visibility, encourage consumer adoption and drive product consideration. The agency will develop creative concepts across digital, social and PR to deepen engagement and support market expansion.

Justine Leong, managing director at AKQA Australia, said the partnership is fuelled by a shared ambition to produce meaningful and culturally resonant work.

Justine Leong: "Our partnership with Ovum is deeply aligned with AKQA’s values of empowering women through creativity and innovation. It’s also a powerful moment for our team -- led by our chief creative officer Tara McKenty and an incredible group of female creatives -- to collaborate on a product that directly advocates for women’s health. Ariella and the Ovum team share our appetite for bold, purpose-driven work. Together, we want to evolve a brand that not only grows but reshapes what fem-tech can mean for women everywhere."

Ovum aims to amplify its mission through creative collaboration

Stefanie DiGianvincenzo, chief marketing officer of Ovum, said the partnership will help advance Ovum’s purpose-driven approach.

Stefanie DiGianvincenzo: "AKQA’s strategic and creative approach matches our ambition to help women in a way that feels both intelligent and emotional. The team understands our purpose -- to empower women through data, empathy, and design -- and they share our vision to make Ovum a trusted companion in every woman’s health journey."

AKQA Australia will work closely with Ovum as the company continues to build tools that support women at every stage of their health journey.

www.askovum.com

www.akqa.com

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