Brand Finance appoints Paula Oliveira as global strategy lead
Brand Finance has appointed Paula Oliveira as Global Director of Strategic Services, tasking her with expanding the consultancy’s strategic offering as it focuses on brand-led, sustainable business growth.
In the newly created role, Paula Oliveira will lead Brand Finance’s strategic services work, covering brand growth roadmap development and broader brand strategy mandates. The appointment is intended to strengthen the consultancy’s ability to support clients in linking brand performance more closely to long-term business value.
Expanding strategic services
Brand Finance said the role will focus on enhancing its capabilities across brand strategy, growth planning and stakeholder engagement, as demand grows for more integrated approaches that connect branding, finance and sustainability.
Paula Oliveira brings more than two decades of experience in brand consulting. She previously held senior leadership roles at Interbrand, where she served as Executive Head of Consulting, and at Brand Cap, now Yonder Consulting, where she was Managing Director.
Global client and non-profit experience
Her career includes work with global organisations such as Arcadis, Renault and Samsung, spanning multiple sectors. Alongside commercial assignments, she has also advised non-profit organisations including the Gates Foundation, the British Council and Forum for the Future.
Paula Oliveira also serves on the board of the Lisbon Project, adding governance experience to her strategic consulting background.
Paula Oliveira, Global Director of Strategic Services: "I’m excited to join Brand Finance as we widen the strategic services we provide to our clients. 2026 is set to be a milestone year as Brand Finance celebrates its 30th anniversary, and I look forward to supporting the company’s next phase of growth as the world’s leading brand valuation consultancy. Together, we’ll continue to address the complex challenges at the intersection of branding, finance, and sustainable development to strengthen brand value and performance."
David Haigh, Chairman and CEO, Brand Finance: "We’re delighted to welcome Paula into this role that is pivotal to Brand Finance’s growth journey. Paula brings a wealth of expertise and a proven ability to drive transformative growth and innovation. Her expertise in strategy development, leadership alignment, and stakeholder research and engagement will help drive the expansion of our suite of strategic services."
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