Junipr Public Relations named agency of record for The Belfry House
The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.
The appointments mark the property’s first coordinated investment in integrated brand storytelling, with the two agencies tasked with strengthening regional and national visibility through a combination of earned media, influencer activity and digital marketing services.
First integrated brand push
Junipr Public Relations and R-to-V Marketing will work in partnership to support The Belfry House across brand strategy, public relations and digital channels. The remit includes paid media, social and broader digital support, designed to extend awareness beyond the local market and drive discovery among new audiences.
Emma Lowecki, director of guest experience, The Belfry House: "We are ushering in a new chapter for The Belfry House and are excited to build on our already established brand identity to expand our voice beyond the lakeshore and into curated discovery. Junipr's proven track record in hospitality PR and R-to-V's digital acumen makes them the perfect partners to take our storytelling to the next level, connecting with the right audiences in meaningful, measurable ways."
Portfolio spans hotel, dining and live music
Since opening, The Belfry House has built a reputation for high-end accommodation, on-site dining and live entertainment. The integrated agency team will support multiple elements of the portfolio, including the adults-only Belfry House Hotel, fine-dining concept Opus, French-American restaurant Bistro 67 and the Belfry Music Theater.
The expanded storytelling strategy is intended to highlight experiential stays, culinary programming and community engagement as the property looks to grow its audience footprint.
Junipr Public Relations will lead earned media efforts, working with travel, lifestyle and hospitality titles to elevate visibility around seasonal experiences, dining and partnerships.
Samantha Flynn, founder, Junipr Public Relations: "At Junipr, we're passionate about doing *Smart Work for Nice People™, and partnering with The Belfry House truly brings that philosophy to life. The Belfry House embodies what we love most about hospitality and provides the opportunity to employ thoughtful storytelling, attention to detail, and genuinely memorable guest experiences to share that story with audiences nationwide."
R-to-V Marketing will oversee digital activity across search, social, email and paid channels, aligning digital execution with broader brand and PR initiatives.
Stephen Fong, founder, R-to-V Marketing: "We're thrilled for the opportunity to elevate The Belfry House's digital footprint – inspiring discovery and creating opportunities for customers to engage with the property's various offerings and to keep guests returning time and time again."
The integrated engagement reflects The Belfry House’s move toward a more structured approach to communications and audience development, positioning the property for continued growth within the Midwest luxury hospitality market.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
