OPPO taps Stagwell agencies for PR and media in Singapore

Global smart device brand OPPO has appointed Stagwell agencies Allison Worldwide as its public relations and influencer partner, and Assembly as its media partner in Singapore, following a competitive pitch.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

Division of Roles and Expertise

Allison Worldwide will lead earned influence, including PR strategy, executive positioning, and content development. Assembly will handle end-to-end media planning and activation across Singapore’s priority channels, strategically optimizing investments to support OPPO’s commercial goals and drive sales conversions. Operating as one integrated Stagwell team, both agencies aim to ensure seamless planning, measurement, and optimization, connecting the full funnel from awareness to conversion.

Leadership and Innovation

The OPPO account will be led by Kelvyn Foo, general manager and regional growth lead, APAC at Allison Worldwide, and Sharon Soh, managing director, Southeast Asia at Assembly. Assembly will deploy its STAGE AI Experience Engine and Brand Performance Planning model to optimize media investment and drive conversions, while Allison Worldwide will leverage its established media and creator relationships and B2C tech storytelling expertise to sustain momentum beyond launch campaigns.

Dylan Yu, marketing director, OPPO Singapore: "The Stagwell team has delivered localised marketing solutions that are highly aligned with OPPO's global marketing strategy. We are inspired by the depth of their local capabilities, from content development and resource integration to public relations and media execution. We look forward to building a strong partnership and co‑creating meaningful and impactful marketing campaigns moving forward."

Margaret Key, executive director, Asia Pacific, Stagwell: "We're proud to support OPPO's next chapter in Singapore. Our team looks forward to amplifying the brand's bedrock of consumer trust and deepening consumer preference, while connecting with OPPO's performance-driven audience through culturally relevant, outcome-driven marketing."

www.oppo.com

www.stagwellglobal.com

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