Creative agency IMA launches Benelux office

Global creative agency IMA has launched IMA Benelux, establishing a dedicated presence to support growth across the Benelux region and strengthen its local agency offering.

The Amsterdam-based hub brings together two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, under the IMA Benelux banner. The structure consolidates experiential and activation capabilities in the Netherlands and Belgium within a single regional proposition.

Building a regional proposition

IMA Benelux is designed to align closely with IMA Europe and integrate with the agency’s wider marketing services and strategic framework, Creating Connections People Buy. The move combines local market expertise with access to IMA’s broader European network.

As part of The Smollan Group, the Benelux operation expands the local offer beyond events and activations, connecting clients to a wider range of marketing services across Europe. The team already works with brands including Samsung and Philips and is positioned to support a broader scope of assignments across the region.

Leadership and structure

IMA Benelux is jointly led by Bart Manders, managing director, and Nienke van ’t Schip, business unit director. They are responsible for setting the strategic direction of the division, driving commercial growth, and expanding the Benelux proposition.

The Benelux team reports directly to James Henry, chief executive officer of IMA, ensuring alignment with the wider European organization and access for regional clients to the agency’s full service offering.

Bart Manders and Nienke van ’t Schip, co-leads of IMA Benelux: "As co-leads of IMA Benelux, we are bringing together our combined strengths in activation, experiential events, and commercial leadership to accelerate growth across the region."

James Henry, chief executive officer of IMA: "The launch of IMA Benelux is an important step in strengthening our European footprint. By uniting existing expertise under a dedicated Benelux proposition, we can better support brands looking for both local excellence and integrated multi-market delivery."

www.ima.global

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